Representations and Stereotypes

In Representation, Unit 1, VCE Media

Representations and Sterotypes

A couple of reminders about representations before we explore stereotypes

“A representation is a depiction or construction of events or people as interpreted by it’s producer, creator and viewer.” – Jo Flack
‘The media represents, rather than reflects, reality.’ – Schwartz, J. (2004) ‘Heinemann Media 1’

An important aspect of representations in media is that representations appear normal. When we see a representation of something or someone in the media they usually don’t appear to be constructed by a producer even though we know that they have been carefully constructed to be portrayed a specific way.

What is a stereotype?

“a stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing”



Create a Venn Diagram of all the different cultural groups that we stereotype.
Describe how each of your stereotypes have been represented in the media.

Stereotypes are a simple way of defining people and can be judgmental, exaggerated, negative or false. We have been presented with stereotypes most of our lives, as the media use them often in the representations they create.

This is because they are common images and we can recognise them (and their message) very quickly.

Countertype: “A countertype is a reverse stereotype, or a positive stereotype.”

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Archetype: “An original model from which others may be copied, or excellent examples of a stereotype.”Screen Shot 2014-01-19 at 3.34.53 pm


Choose a stereotype and sketch it using the conventional details of age, gender and clothing. Draw a second sketch that would show the countertype of the stereotype

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